JPM brand colors

Colors can be used to communicate meaning, establish visual hierarchy, and differentiate products, all while ensuring a cohesive and accessible experience.

These are the JPM brand theme colors which have been approved for digital use by the brand team.

To learn more about the benefits of using the JPM brand theme for your product, please read our J.P. Morgan Brand Alignment article on our internal site. (Internal users only)

For futher guidance on how to apply theme using Salt, please refer to the Themes page.

We appreciate your thoughts and feedback on any content in the Salt foundations. Please contact us if you have any comments or questions.